Svech is a sustainable brand founded by Anjali Balan, who is a law student and an inherent entrepreneur having dabbled with franchise outlets of well known FMCG brands. She has also worked with HR firms in UAE and was pegged in November 2022 as an upcoming woman entrepreneur by Business Today.
The idea to start a brand of her own came about from her own interest towards holistic well-being with a need to enhance the quality of products to aid yoga and work-outs. During her research for creating an eco-friendly product that was also reasonably priced, she wanted to build a brand that involved all the aspects of nature and studied the Indian market to identify the gaps.
She came about with Svech in 2020, and in a short span of 2 years the brand has gained reasonable recognition. Being promoted in her yoga work-outs, actress Vidya Malvade hailed the brand as a good work-out mat that is unlike other mats which have the use of plastic (pvc) which is bad for the lungs, linking it to cancer.
Svech competes in the marketplace with a very niche set of brands and is available for same on top portals like Amazon, Cred etc. The brand is also available for sale on the website – www.svech.in
