Weaverstory, An luxury authentic Indian handloom store co-founded by Nishant Malhotra on National Handloom day on 8thAugust 2015 to promote and preserve the dying art of Indian handlooms and also remove the perception of handlooms being luxury products as promoted by large stores. The brand invariably serves as a space for engagement with India’s rich textile history. It constantly endeavours to bring this textile heritage closer to every masterpiece it creates. With the archaic laborious weaving techniques, that the weavers have perfected with time, they focus on displaying culture on the six yards of elegance.
The brand has offered exotic pieces of art with fabrics like khadi, linen, cotton, georgette, silks and blended yarns that have endured the most emphatic purchases. Tanchoi, Kadhwa, Cutwork, Kimkhab, and Dumpaj are some distinguished patterns among an infusion of 17 other designs.
As the name suggests, every saree/dupatta it sells tells the story of the weaver/artist; it helps the customer to understand the intricacy and also appreciate the thought process which has gone into selecting the motif, colour & so on. Apart from the quality & authenticity of the products. weaverStory invests its time & resources on technology from the very start to streamline its processes, as against the large conventional shops.
WeaverStory is knitting together the finest threads to weave the art of perfection, in elegance.
